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Alexandre BENOIT

Marketing & Business Development Manager

Alexandre BENOIT
35 years old
Driving License
France
Professional Status
Employed
Available
About Me
¤ 2 Master Degrees (BAC+6) in International Business Development & Aerospace / Mechanical Engineering
¤ 7 years of experience in Malaysia/Singapore, UAE, France & USA: Marketing (6yrs) + R&D (1yr)
¤ 2-year experience of Management in Middle East & 2-year experience of Consulting in SEA
¤ Analytical Mindset – Strategic Doer – Consultative Seller – Team Player – Passionate Learner

My Sectors
¤ Aerospace & Aviation
¤ Transportation (Automotive, Rail..),
¤ Construction (Smart Buildings and HVAC/Fire Safety)

My Specialties
¤ Strategic Marketing | Product Management | Operational Marketing & Communication
¤ Business Development | Consultative Selling | Training
¤ Management: People | Product | Project
  • French: Native language
  • English: Fluent (7 years in Malaysia, UAE & USA - TOEIC = 975 [2008])
  • Arabic: Beginner II (2011: http://www.arabiclanguagecentre.com)
  • Malay: Notions
  • Mandarin Chinese: Initiation (1 year at ENSMA in 2007)
  • TOEIC = 975 (2008)
  • Tage-Mage = 413/600 (2006)
  • People: inter-cultural sensitivity
  • Product: new developments, certifications
  • Project: marketing & business performance projects
  • 3 Year Plan, Budget & Marketing Plans: positioning, targets & objectives, planning...
  • Market analysis & understanding: potential, market segmentation, actors, competitors, regulatory and technical environment
  • Strategic analysis tools: PESTEL, SWOT, Porter 5 forces, Pareto, BCG Matrix...
  • Technical support for customers or sales team
  • Product lifecycle management: new product development with certifications, new options/accessories, product end of life...
  • Product marketing: installation manuals, specification guides, brochures, catalogue...
  • Trainings
  • Market introduction and penetration with new activities and product launch
  • Consultative selling with consultants, developers (HVAC), and HNWI (business jets)
  • Lobbying with authorities and government organization to help writing regulations & blueprints
  • Market education through seminars, trainings, technical articles for media, newsletters
  • Market analysis for the demand & business modeling for the operations
  • Brand Management: 1 logo, A name, 1 chart, 1 image
  • Sales action plans
  • Sales tools, newsletters, technical articles for media
  • Database management: Customers, Projects...
  • Events organization: seminars & exhibition
  • Technical approach & analysis capacity
  • Technical skills: Aerodynamics, Heat Transfer, Acoustics + HVAC: Ventilation, Air Distribution, Air Diffusion, Smoke Management...
  • Knowledge of several standards, codes & regulations:
    - Green Building: Pearl Rating System from ESTIDAMA
    - Ventilation: ASHRAE 62.1, 62.2, 90.2, IMC 2009, IECC 2009
    - Fire Protection: UAE Fire Code, EN 1366-2, EN 12101-6, UL 555, UL 555S, NFPA 90A & 90B, NFPA 92A & 92B, French regulations & decrees...
  • Web 2.0: Mailchimp, Trello, Social networks
  • Engineering softwares: CATIA, Fluent, Star-CD, Lab View
  • Advanced use of Excel & Powerpoint (MS Office)