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Alexandre BENOIT

Marketing & Business Development Manager

Alexandre BENOIT
36 years old
Driving License
Professional Status
About Me
¤ 2 Master Degrees (BAC+6) in International Business Development & Aerospace / Mechanical Engineering
¤ 7 years of experience in Malaysia/Singapore, UAE, France & USA: Marketing (6yrs) + R&D (1yr)
¤ 2-year experience of Management in Middle East & 2-year experience of Consulting in SEA
¤ Analytical Mindset – Strategic Doer – Consultative Seller – Team Player – Passionate Learner

My Sectors
¤ Aerospace & Aviation
¤ Transportation (Automotive, Rail..),
¤ Construction (Smart Buildings and HVAC/Fire Safety)

My Specialties
¤ Strategic Marketing | Product Management | Operational Marketing & Communication
¤ Business Development | Consultative Selling | Training
¤ Management: People | Product | Project
  • MISSION: : Support the business development initiatives in SEA of Altran Malaysia’s regional partners
    ¤ 19th February 2013: Grand Opening of Altran Regional Office in Malaysia.
    ¤ April to September 2014: Participated in the 4 workshops leading to the Malaysian Aerospace Industry Blueprint 2015-2030 organized by MIGHT (Malaysia Industry-Government Group for High Technology). Part of the Focus Group “Systems Integration”. Launch in LIMA 2015.
  • CONSULTANCY EXPERIENCE: Delivery Manager/Consultant
    ¤ Commercial Aviation: Connectivity, In-Flight Entertainment, Electronic Flight Bag
    ¤ Business Aviation: Asia-Pacific Market Study & Database (Aircraft Acquisition & Management, Charter, Ground Handling, Hangarage, FBO, MRO/Completion)
    ¤ Helicopter: Malaysia Market & Business Study (Database, Business Model, Business Plan)
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  • 5 MISSIONS UNDER NDA: Study & analysis of the Asia-Pacific Business Aviation market with creation of databases and automated excel tools for new business development initiatives. Example: Footprint expansion in 2015 at Senai Airport, Malaysia.

    ¤ Great exposure in Business Jet Acquisition, Aircraft Management, Hangarage, Ground Handling, MRO & Helicopter Operations.
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  • 1 MISSION: To boost the time to market of Flight Focus solutions by repositioning Flight Focus as an open platform provider, increasing customer access and visibility in the market, and harmonizing all marketing/sales tools with a more dynamic image.
    - Revamped all marketing tools: website, LinkedIn/twitter pages, brochures, leaflets, case studies and online presentation videos. Created a light Intranet for sales team.
    - Increased customer access, visibility and media coverage worldwide by participating in 10 events in 2013 all over Asia, Europe and America (Interiors Expo, Paris Air Show, APEX…).
    - Attended personally: IAPARC 2013 where we pre-launched our Wireless IFE and Connectivity solutions - PARIS AIR SHOW 2013 where we launched with Microsoft and Altran a demonstrator of a Connected EFB solution with the 1st suite of EFB applications running on Windows 8 - AIRLINE & AEROSPACE MRO & OPERATIONS IT CONFERENCE - APAC 2013 as a delegate.
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  • MISSION: Manage the marketing team (product manager + marcom executive) to develop sales and enforce an expert image with competitive solutions and all marketing/sales tools.
    - Developed the local marketing strategy with the MD (marketing & budget plans, 3YP)
    - Developed a focused approach on specifiers/contractors over 4 market segments
    - Developed strong relationships with Dubai Civil Defence through lobbying actions.
    - Became a Member of the UAE Civil Defense Fire Code Council for my contribution to the UAE Fire Code, and eased the market penetration of European solutions in new buildings.
    - Prepared the business development of 2 activities (ventilation & central vacuum cleaning) to target the local housing market (technical studies, product roadmap, villa projects and referrals…).
    - Supervised UL Fire Tests for fire dampers classification in USA (Feb 2010), and organized & directed a fire protection seminar in France for UAE Civil Defense
    - Communication projects: website • intranet • catalogue • showroom • sales action plans • bi-monthly technical newsletters • events • media coverage • database management • MEP awards
    - Product Management projects: new certified and branded local products (UL/BS fire dampers, thermostat, airtight VCDs, VAVs) • guide specifications • client/team trainings • technical support
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  • MISSION: Optimize the aerodynamic design of Airbus nacelles by analyzing cowl angle impacts via CFD analysis after creating a 2D parametric model (CATIA) with thrust reversers’ integration.
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  • MISSION: Perform some jet noise alleviation tests with supersonic nozzles after the completion, calibration & completion of an anechoic chamber.
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  • MISSION: Operate the maturity bench for A380 electric thrust reversers (ETRAS) to monitor the loads on actuators (cycling tests) & perform the maintenance work
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  • MISSION: Welcome customers, perform various cash operations & manage the safe
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Specialized Master degree (Jr. MBA) in Strategy and International Business Development

EM LYON Business School & Ecole Centrale Paris Engineering School

September 2007 to April 2008
- International Business: Marketing, Strategy, Negotiation, Finance, Purchasing...
- Thesis: Implementation of a group strategy in a local emerging market : the United Arab Emirates. Long term approach and Case study on Fire Protection activity
- China trek in December 2007 in Shanghai & Beijing: meetings with top management of Alcatel-Lucent, Total, Orange, Safran, Alstom, Baosteel, Schlumberger, EDF...
- Represented Xiring corporate strategy in "Prix de la Stratégie d'Entreprise 2008": French national award to reward the best business strategy under the study of French students from business schools and engineering schools

Aerospace & Mechanical Engineering Degree + Master FAE (Fluid, Acoustics & Energetics) with Honors

Ecole Nationale Supérieure de Mécanique et d'Aérotechnique (ENSMA)

September 2004 to June 2007
- Aerospace / Mechanical Engineering: Aerodynamics, Energetics, Heat Transfer, Structures…
- Vice-treasurer of ENSMAIR in 2005-2006: initiation flights, subsidies for piloting, aerial rallies.
- Member of ENSMA’s Board of Director in 2006-2007
Mathematics, Physics, Chemistry, Industrial Sciences...
  • French: Native language
  • English: Fluent (7 years in Malaysia, UAE & USA - TOEIC = 975 [2008])
  • Arabic: Beginner II (2011:
  • Malay: Notions
  • Mandarin Chinese: Initiation (1 year at ENSMA in 2007)
  • TOEIC = 975 (2008)
  • Tage-Mage = 413/600 (2006)
  • Product: new developments, certifications
  • Project: marketing & business performance projects
  • People: inter-cultural sensitivity
  • 3 Year Plan, Budget & Marketing Plans: positioning, targets & objectives, planning...
  • Market analysis & understanding: potential, market segmentation, actors, competitors, regulatory and technical environment
  • Strategic analysis tools: PESTEL, SWOT, Porter 5 forces, Pareto, BCG Matrix...
  • Trainings
  • Product marketing: installation manuals, specification guides, brochures, catalogue...
  • Technical support for customers or sales team
  • Product lifecycle management: new product development with certifications, new options/accessories, product end of life...
  • Market analysis for the demand & business modeling for the operations
  • Market introduction and penetration with new activities and product launch
  • Consultative selling with consultants, developers (HVAC), and HNWI (business jets)
  • Market education through seminars, trainings, technical articles for media, newsletters
  • Lobbying with authorities and government organization to help writing regulations & blueprints
  • Brand Management: 1 logo, A name, 1 chart, 1 image
  • Sales action plans
  • Sales tools, newsletters, technical articles for media
  • Database management: Customers, Projects...
  • Events organization: seminars & exhibition
  • Technical skills: Aerodynamics, Heat Transfer, Acoustics + HVAC: Ventilation, Air Distribution, Air Diffusion, Smoke Management...
  • Knowledge of several standards, codes & regulations:
    - Green Building: Pearl Rating System from ESTIDAMA
    - Ventilation: ASHRAE 62.1, 62.2, 90.2, IMC 2009, IECC 2009
    - Fire Protection: UAE Fire Code, EN 1366-2, EN 12101-6, UL 555, UL 555S, NFPA 90A & 90B, NFPA 92A & 92B, French regulations & decrees...
  • Technical approach & analysis capacity
  • Engineering softwares: CATIA, Fluent, Star-CD, Lab View
  • Advanced use of Excel & Powerpoint (MS Office)
  • Web 2.0: Mailchimp, Trello, Social networks
  • 35 hours of flight from 2004 to 2006
  • Obtained theory and practice parts of "Brevet de Base": flight test after 20 hours of flight with 4 hours flight in solo and manoeuvrability exercises
  • Obtained theory part of the "Pilot Private License" (PPL) in 2005
  • Skydiving (AFF/18 jumps in Dubai, oct 2014)
  • Paramotor (Multiple flights in Pulau Indah, Malaysia)
  • Salsa & Zouk: Mambo Clasico (2008-2011), Clasico Son (2011), Zouk Dubai Team (2011-2012), Dance Blaze Academy (2014)
  • International performances:
    - Malaysia Salsa Festival (2009)
    - Abu Dhabi Salsa Festival (2010)
    - Dubai Dance Festival (2009, 2010 & 2011)
    - Berlin Salsa Congress (2011)
    - Oman Salsa Festival (2012)
    - India International Dance Congress (2014)
    - Salsa Bangkok Fiesta (2014)
  • Dubai Marathon 2012: 10km race in 00:52:14
  • Volley Ball & Basket Ball
  • Tennis, Golf & Squash
  • Other
  • Asia: India, China, Malaysia, Singapore, Thailand, Cambodia, Indonesia
  • Middle East: UAE, KSA, Oman, Qatar, Bahrain, Jordan, Egypt, Turkey
  • USA: Arizona, California, Illinois, New York
  • Europe: England, Belgium, Germany, Spain, Greece
  • Other
  • Certificate for General Thai Massage from Wat Po Medical School, Bangkok (2011)